Alassari is a hotel built as a group of ultra luxurious private villas nestled in the Balinese jungle.
We photographed the hotel and created an identity that reflected high luxury in the Balinese context. We opted for a simple batik motif that could be read as a jungle tree leaf and a directional sign with a heart at its center to represent the warm hospitality. When set in a pattern the symbol creates a feeling of jungle lushness, paths and open spaces.
Branding Concept, Photography, Packaging CLIENT: Alassari Escape, Bali SECTOR: Hospitality YEAR: 2014