Using traditional craftsmanship to create contemporary objects, Pia honors ancestral skills, revitalizes local crafts and helps preserve the very essence of a culture.

World of Pia: In a single illustration, the audience is drawn into the multicultural world of Pia where diversity creates infinite possibilities, universal harmony and beauty. Symbols from various cultures, living beings and myths coexist on one canvas to weave a story of peace and understanding.

The Sans Serif typography of the monochrome logo has both a sophisticated elegance and a handcrafted feel. Each letter seems to come from a different place to form a family with the others. It is the open space in each letter that allows the possibilities and lets in the light.

The Pia showroom in the Image Ark house.

Pia at Maison et Objet, Paris 2018

Brand Strategy and Design, Collateral Design, Packaging Design, Interior Design,
Exhibition Design, Photography, Website, Social Media
CLIENT: Pia, Nepal
SECTOR: Retail & Manufacturing
YEAR: 2017 to present