The inside story of branding new ‘Nepal’

When the secretariat of the Visit Nepal 2020 campaign asked her company to brand the event, Marie-Ange Sylvain Holmgren and her staff were overwhelmed.

“People don’t realise that to design something simple is the toughest thing,” says Holmgren, pointing towards the Visit Nepal logo designed by her company Imageark. “When the secretariat asked us, we took a deep breath. We had been involved in various projects but this was something bigger than what we had ever done,” she says.

However having successfully rebranded entities like the Lalitpur Metropolitan City, Hotel Yak and Yeti and the Lumbini Museum, Imageark knew that it was not something out of their league.

The first thing her team did was single out interesting campaigns prepared by other countries. As a former communication person herself, Holmgren knew that the brand had to become a communication tool. That is why she asked her team to select campaigns which appealed to the audience. “We didn’t just want a graphic. We want it to be a communication tool, which is why we felt that the name of the country needed to be prominent.”

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